Welcoming customers back to Showcase Cinemas
As more and more of our B2C clients open up their workplaces and prepare to welcome back customers and staff, we’ve been hard at work helping them put measures in place to open safely like this recent).
We’ve also been using our expertise as a leading creative agency to work on the right messaging for welcoming people back in less tangible ways. We’ve worked with Showcase for many years – rebranding and relaunching their, for one – but this presented a new challenge in using our experience to strike the right tone for welcoming cinemagoers back, through our use of both the tone of voice and visual impression of the Welcome Back campaign.
Nothing says cinema more than popcorn, so we put it front and centre in the campaign creative whilst also prominently featuring a new ‘Be Showcase Safe’ ident.
The campaign seed creative, created by the m360 studio team, has since been adapted for screen, website, social media platforms and advertising use, including physical adspots at major sporting stadiums and other venues.
If you’d like to speak to us about how we can help your business with the transition back to physical opening, please.