Operating in two key sectors – office and education – Impero approached m360 to help structure their products and branding into a simple to understand and instantly recognisable format for customers.
We set about creating a master brand logo which maximised the existing equity in the brand, but evolved the logo to work successfully in the current marketplace. We then developed colour palettes for the Workplace and Education sectors and created rules for how they would work individually, and together.
In addition, we also developed a suite of unique and impactful graphics help bring the brand to life.
In doing so, we created a fresher and brighter identity that really connects with Impero’s customers and creates a clear vision that flows through all products and sub-brand.
m360 really helped us to strategically resolve our complex product structure and left us with a brilliant brand that portrays our company perfectly.
Marketing Manager, Impero Software