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3D display Catalogue design Design Sales promotion
Games Workshop Christmas Campaign

World leading miniature wargaming company Games Workshop is best known as the developer of the ever-popular Warhammer 40,000, Warhammer Age of Sigmar, and The Lord of the Rings strategy battle game, with hundreds of stores across the world.

m360 were appointed to create the global Christmas campaign, and by working closely with Games Workshop we were able to produce a versatile design that remained true to the well-loved brand and blended well with the stars of the show – the miniatures.

The concept of wrapping their ever so popular miniatures in Games Workshop Christmas paper was developed into all in-store items including FSDUs, the gift guide catalogue, Christmas cards, point of sale, posters, and shopping bags which has had a very positive impact on the customer and sales experience across hundreds of stores across the world.