East Midlands Trains, part of the Stagecoach Group, operate a network of train services between London St Pancras International and key destinations throughout the East Midlands. m360 have worked with East Midlands Trains (EMT) since the start of their franchise agreement in 2008.
The EMT brand had been devised from the franchise outset but m360 were called upon to implement the brand and ensure consistency. In 2016 m360 recreated the brand guidelines for EMT as part of their rebrand. m360’s brief was to document the brand through a fully comprehensive set of brand guidelines to cover both above and below the line marketing across printed and digital formats.
m360 continue to implement all of EMT’s below the line activity, utilising the brand guidelines that we developed.
“m360’s marketing support, throughout the life of the franchise, has continually improved our engagement score. Their experience is invaluable to our business.”
Head of Commercial East Midlands Trains