Over the next 18 months m360 will be supporting our client, East Midlands Trains, with important communications around the impressive £67 million improvement investment at one of the East Midlands most important transport hubs, Nottingham Station.
The station will be undergoing many beneficial changes which will create a smarter, better, greener station that everyone in Nottingham can be proud of.
With many of these changes affecting the normal station routine, m360 have been tasked to communicate vital information to East Midlands Train customers keeping disturbance to a minimum, as well as keeping people up-to-date on the progression of the work and the amazing new transport Hub that we can expect to benefit from when the project completes in 2014.
Back in October, we told you about the exciting launch we were working on for up and coming student lifestyle brand, Uni2.
And we’re pleased to announce that their new website – featuring all the latest news, offers and events from across the whole brand suite – is now live! Check it out at www.uni-2.co.uk
Start-up loans is a national initiative established to boost enterprise and help young people turn their ideas into businesses.
Young entrepreneurs, throughout the UK, between 18-24 years old have the opportunity to apply for a loan and receive business support and mentoring.
m360 were challenged to take the existing brand, develop a localised version of this brand style and roll-out across a suite of marketing materials to promote the initiative in the region. A fresh mix of illustration and cut-out photography was applied across posters, flyers, promotional banners and press ads… with lots more to come in 2013.
We’ve just finished our second big project of the year in partnership with US confectioner Hershey, to tie into the launch of another major Hollywood blockbuster!
The Hobbit has been widely anticipated, and we created promotional kits – to be rolled out in cinema chains throughout the US – encouraging consumers to buy leading snack, Twizzlers.
Our bespoke materials, designed using exclusive Hobbit graphics and photography, included digital animations to be displayed on foyer menu boards and cinema screens, social media graphics, large format banners, window vinyls, countercards and box office coupons.
This month, m360 have been working with an exciting new company, Uni2, who are set to revolutionise the lifestyles of Nottingham University students.
We developed a lively and stylish brand for Uni2, and its sub-brands including Uni2Know, Uni2Party and Uni2Rent, that appeals to the student audience and stands out in a busy marketplace. And we’ve rolled out the distinctive brand, using its bright colours, bold photography and quirky illustrations, across a range of marketing material including B2C and B2B literature, wesbite – and even a shop fit.
Look out for Uni2’s ambitious launch this month, which will include a magazine, discount card, lettings, interactive website and much more – all managed from a contemporary city centre shop location.
m360 have been working on another multifaceted project this month – for new client Moore Security Services.
With over 20 years industry experience, Moore Security specialise in the design, installation and maintenance of security and communication systems for the public housing and commercial business sectors. And they needed a fresh new brand to communicate this quality and experience.
We developed a new logo and designed and built a cutting edge website for the South-East based company. And we’re pleased to report that since the launch earlier this month, Moore Security have received fantastic feedback from both existing and potential clients. Check out the site at www.mooresecurityservices.co.uk
m360 is doing what it does best this month… getting creative! To showcase Liverpool John Moore University as a sponsor of the Liverpool Biennial 2012, m360 created an impressive physical installation to be displayed in the Copperas Hill building, alongside works by exhibiting artists.
Taking inspiration from our Planet LJMU Virtual Open Day, we constructed a minimalist world with fascinating physical objects and bold messages to inform and inspire visitors. The exhibition can be seen from 15 September – 25 November and details can be found on the Biennial website: www.biennial.com
m360 were asked to redesign and launch the Showcase cinema Insider loyalty program. With over 300,000 members the new Insider brand was created to reflect the exclusive benefits and privileges of the scheme to film goers.
Insider offers film fans the opportunity to gain free and discounted admission to movies, advance screenings, exclusive competitions and up-to-date film news – all of which are reflected within the new Insider brand.
The distinctive brand was created to represent the multiple rewards, variety of films and the overall digital movie experience the film goer can enjoy throughout the Showcase cinema network.
The launch communication material was targeted specifically to recruit new members and keep current members up-to-date through weekly e-mailers with special offers, e-newsletters, in venue POS, on-screen advertising and targeted website banners. The distinctive tag line gives the brand a voice whilst immediately informing consumers of the benefits of the program. This has brought the brand to life and given Showcase Insider loyalty program an elite edge.
This month, we’ve been working on another exciting digital project – this time for financial services client, Payplan. Following the hugely successful launch of their new brand earlier this year, our client wanted to see the brand come to life – literally.
So we storyboarded, designed and developed a 90 second animated video, using all of the new brand elements to tell Payplan’s story, and to illustrate the journey that one of their customers could expect to take.
Utilising the bright, positive colour palette and friendly, hand-drawn illustrative style of the new brand, the video really engages its audience – and will hopefully help Payplan clients get the support and advice they need.
This month sees the launch of one of our most impressive web projects to date. Taking Liverpool John Moores University to new heights with their digital marketing in the form of Planet LJMU.
The interactive Virtual Open Day immerses the user into a world of Liverpool John Moores where they can explore the campus, the city, the accommodation and so much more – in a unique collage-style conceptual world that blends quirky hand-drawn illustrations with photography.
This site is about brand experience and personality – it speaks volumes to the user about LJMU as an experienced organisation with exceptional facilities in a place that is modern and fun, with a focus on employability… in one of the UK’s best cities! Overall it was designed to embody their ethos; ‘Dream, Plan, Achieve’.
Step into Planet LJMU at http://planet.ljmu.ac.uk/ and take a good look around…