m360 were asked to redesign and launch the Showcase cinema Insider loyalty program. With over 300,000 members the new Insider brand was created to reflect the exclusive benefits and privileges of the scheme to film goers.
Insider offers film fans the opportunity to gain free and discounted admission to movies, advance screenings, exclusive competitions and up-to-date film news – all of which are reflected within the new Insider brand.
The distinctive brand was created to represent the multiple rewards, variety of films and the overall digital movie experience the film goer can enjoy throughout the Showcase cinema network.
The launch communication material was targeted specifically to recruit new members and keep current members up-to-date through weekly e-mailers with special offers, e-newsletters, in venue POS, on-screen advertising and targeted website banners. The distinctive tag line gives the brand a voice whilst immediately informing consumers of the benefits of the program. This has brought the brand to life and given Showcase Insider loyalty program an elite edge.
This month, we’ve been working on another exciting digital project – this time for financial services client, Payplan. Following the hugely successful launch of their new brand earlier this year, our client wanted to see the brand come to life – literally.
So we storyboarded, designed and developed a 90 second animated video, using all of the new brand elements to tell Payplan’s story, and to illustrate the journey that one of their customers could expect to take.
Utilising the bright, positive colour palette and friendly, hand-drawn illustrative style of the new brand, the video really engages its audience – and will hopefully help Payplan clients get the support and advice they need.
This month sees the launch of one of our most impressive web projects to date. Taking Liverpool John Moores University to new heights with their digital marketing in the form of Planet LJMU.
The interactive Virtual Open Day immerses the user into a world of Liverpool John Moores where they can explore the campus, the city, the accommodation and so much more – in a unique collage-style conceptual world that blends quirky hand-drawn illustrations with photography.
This site is about brand experience and personality – it speaks volumes to the user about LJMU as an experienced organisation with exceptional facilities in a place that is modern and fun, with a focus on employability… in one of the UK’s best cities! Overall it was designed to embody their ethos; ‘Dream, Plan, Achieve’.
Step into Planet LJMU at http://planet.ljmu.ac.uk/ and take a good look around…
We’re really proud to announce the completion of a major re-brand for long-standing client, Payplan.
Payplan, the primary business within Times Top 100 employer Totemic, is the UK’s largest provider of free debt solutions.
As a well-established and complex brand, encompassing three separate audiences, numerous sub-brands and a variety of legal considerations, the project was a challenge – but ultimately extremely rewarding.
We began work in June 2011 with a comprehensive brand review, analysis and recommendations. From here, over the following year, we worked through various stages of brand development – looking at colour palette, brand signifiers, typography, photography, illustration and language – including carrying out focus groups, to ensure the development was always on the right track. Once the new brand had been determined, we went on to produce a comprehensive brand bible – running to almost 100 pages, the new guidelines cover all aspects of the new Payplan brand family.
Since the completion of the guidelines earlier this year, we have really been enjoying seeing the brand come to life – and have been busy rolling out new materials and campaigns. We can’t wait to continue working with the new and dynamic brand, and to see how it continues to evolve.
m360 have been busy at work this month with our veterinary client, The Scarsdale Group, owner of several veterinary practices in the Midlands area.
Following up from our award winning success that was the introduction of the Pride brand and the Pride Veterinary Hospital, the Scarsdale Veterinary Group have now rolled out a more up to date look for all their small local veterinary practices. Including new signage, interior graphics, marketing materials and client communications.
m360 are thrilled to announce a recent award win from the Veterinary Marketing Association (VMA).
The VMA celebrate’s outstanding achievements in the veterinary sector, across marketing, PR and communications. Entrants into the awards included some key industry names, across both the Veterinary sector and the world of marketing agencies.
We entered the Practice Marketing Award, for our work with the Scarsdale Veterinary Group in developing the brand and marketing materials for their new, state of the art small animal hospital, practice and pet resort – Pride Veterinary Centre. The panel of judges, featuring creative directors and leading veterinary professionals, were looking for work that demonstrates the most initiative and/or innovation in the marketing of its products and/or services to end users – and we came out top!
Our award is now pride of place at m360 HQ!
Thanks to previous successes, this month m360 completed yet another promotion for the global confectioner, Hershey.
Joining forces with another one of the most highly anticipated films of the year, the Paramount release of Marvel’s, ‘The Avengers’!
The campaign is a collaboration between The Avengers and Hershey, designed by m360, resulting in action packed creative to encourage consumer purchases of Hershey’s products in cinemas across the US. We created in-venue banners and counter cards, animated digital graphics and menu boards – all with a super hero theme.
With the help of m360, leading seed suppliers, British Seed Houses, have just launched a new Web App.
This technological advancement ties into their main Amenity website, completed by m360° in January 2011. The app allows professional groundsmen, architects or specifiers to select the most suitable seed product for their use – with ease.
The Web App is specifically designed and optimised to be compatible on the majority of iPhone, Android, Blackberry and other devices through the internet without the need to develop for each individual mobile operating system. To view the app, point your smartphone to app.bshamenity.com
Early in 2011 we set about creating a brand for the Scarsdale Veterinary Group’s brand-new hospital, practice and resort.
Part of that was the design of a website for the impressive Pride Veterinary Centre and now we’re really pleased to announce that the site has recently been awarded ‘Website of the Year’ through the Vet Marketing Awards.
The Vet Marketing Awards are designed to award best practice companies and individuals who are driving innovation in branding, communications and product development.
The judges said that the Pride website was an example of ‘great online branding and a comprehensive, easily navigable, user friendly website encompassing good use of multimedia channels’. The judges felt that the website was clear, welcoming, easy to navigate and with a depth suitable for both client and referring vets audiences. Take a look around our award winning website and don’t forget to check out the resort… there’s a hotel, with a fine-dining menu and a swimming pool just for pets!
m360 are delighted to have achieved RAR status for the second year running. . . and now with ratings in more areas of expertise!
The RAR organisation allows clients to review and source agencies online, which come highly recommended by their existing clients.
A client rating system is used – so that only agencies that have scored in key service areas can achieve RAR status. Here at m360° we’re lucky enough to have achieved RAR status across 5 categories this year; Advertising, Brand Strategy, Design, Digital and Print / Production.
Thanks goes to all of our supportive clients for rating us. We welcome you all to drop by at our offices anytime, where we proudly display our RAR certification for all to see!