ChoiceOne is a worldwide group providing specialist services, primarily to the healthcare sector operating across different continents and cultures. They pride themselves on their global commitment to excellence, whilst its individual businesses retain the autonomy and independence to operate successfully within their specialist market. m360’s challenge was to create an internal communications campaign under one sub-brand which unites all its individual offices and staff.
The We Are One campaign speaks directly and personally to each team member helping the separate operations bind together with a sense of shared purpose. The campaign is all about connecting people, making colleagues feel valued and creating a sense of belonging within the global family.
A ChoiceOne world was created with hand drawn, merged cityscapes with each individual iconic building representing the ChoiceOne city locations and markets. The ‘doodle’ style illustrations were applied across many internal comms such as Yammer, digital screen savers, internal environmental graphics, office signage, staff incentives and give-a-ways. We Are One established internal uniformity across all offices worldwide, giving the whole of ChoiceOne global workforce a corporate image to be proud of.
This month sees the launch of a brand new Virtual Open Day for Nottingham Trent University, our fourth virtual environment for higher education.
Using a photographic style and interactive animations, the Virtual Open Day features explorative scenes from around the campus where visitors can get a real feel for the University environment. A media player combines video, gallery and panoramic content showcasing each aspect of University life at NTU.
View the Virtual Open Day here
Our long established relationship with Grosvenor, South Nottingham’s leading independent day school, enabled us to produce a 2013 recruitment campaign.
Our unique approach was created to stand out in the education sector. We delivered a bright and friendly illustrative campaign – creating an approachable face for Grosvenor School.
A bespoke Russian doll illustration was created and the campaign copy marries the traditional Grosvenor look with a fresh, modern concept. Applied to posters, banners, web adverts, press adverts and bus-backs around the South of Nottingham – this campaign definitely has stand out.
Over the next 18 months m360 will be supporting our client, East Midlands Trains, with important communications around the impressive £67 million improvement investment at one of the East Midlands most important transport hubs, Nottingham Station.
The station will be undergoing many beneficial changes which will create a smarter, better, greener station that everyone in Nottingham can be proud of.
With many of these changes affecting the normal station routine, m360 have been tasked to communicate vital information to East Midlands Train customers keeping disturbance to a minimum, as well as keeping people up-to-date on the progression of the work and the amazing new transport Hub that we can expect to benefit from when the project completes in 2014.
Back in October, we told you about the exciting launch we were working on for up and coming student lifestyle brand, Uni2.
And we’re pleased to announce that their new website – featuring all the latest news, offers and events from across the whole brand suite – is now live! Check it out at www.uni-2.co.uk
Start-up loans is a national initiative established to boost enterprise and help young people turn their ideas into businesses.
Young entrepreneurs, throughout the UK, between 18-24 years old have the opportunity to apply for a loan and receive business support and mentoring.
m360 were challenged to take the existing brand, develop a localised version of this brand style and roll-out across a suite of marketing materials to promote the initiative in the region. A fresh mix of illustration and cut-out photography was applied across posters, flyers, promotional banners and press ads… with lots more to come in 2013.
We’ve just finished our second big project of the year in partnership with US confectioner Hershey, to tie into the launch of another major Hollywood blockbuster!
The Hobbit has been widely anticipated, and we created promotional kits – to be rolled out in cinema chains throughout the US – encouraging consumers to buy leading snack, Twizzlers.
Our bespoke materials, designed using exclusive Hobbit graphics and photography, included digital animations to be displayed on foyer menu boards and cinema screens, social media graphics, large format banners, window vinyls, countercards and box office coupons.
This month, m360 have been working with an exciting new company, Uni2, who are set to revolutionise the lifestyles of Nottingham University students.
We developed a lively and stylish brand for Uni2, and its sub-brands including Uni2Know, Uni2Party and Uni2Rent, that appeals to the student audience and stands out in a busy marketplace. And we’ve rolled out the distinctive brand, using its bright colours, bold photography and quirky illustrations, across a range of marketing material including B2C and B2B literature, wesbite – and even a shop fit.
Look out for Uni2’s ambitious launch this month, which will include a magazine, discount card, lettings, interactive website and much more – all managed from a contemporary city centre shop location.
m360 have been working on another multifaceted project this month – for new client Moore Security Services.
With over 20 years industry experience, Moore Security specialise in the design, installation and maintenance of security and communication systems for the public housing and commercial business sectors. And they needed a fresh new brand to communicate this quality and experience.
We developed a new logo and designed and built a cutting edge website for the South-East based company. And we’re pleased to report that since the launch earlier this month, Moore Security have received fantastic feedback from both existing and potential clients. Check out the site at www.mooresecurityservices.co.uk
m360 is doing what it does best this month… getting creative! To showcase Liverpool John Moore University as a sponsor of the Liverpool Biennial 2012, m360 created an impressive physical installation to be displayed in the Copperas Hill building, alongside works by exhibiting artists.
Taking inspiration from our Planet LJMU Virtual Open Day, we constructed a minimalist world with fascinating physical objects and bold messages to inform and inspire visitors. The exhibition can be seen from 15 September – 25 November and details can be found on the Biennial website: www.biennial.com
Designing a brand that really connects with education
Growing a brand that will flourish for years to come
Creating an empowering identity for a vibrant student community
Kicking off summer with No Tomorrow