2014 has been a really exciting year for m360 and it’s still only January! Having worked hard over Christmas to put together pitch presentations for new business opportunities, we’re delighted that we’ve entered the new year with a 100% success rate with three new client wins. Once we start finalising our branding and advertising creative, we’ll be posting them up on here – so watch this space!
We’re delighted to announce the latest new client to the m360 family – National Memorial Arboretum. The charity does some pretty amazing things to help our nation remember those who have fallen in battle serving our country. And we’re really excited to be working with them on creating engaging marketing literature that will draw even more visitors to their moving and inspirational 150 acre venue in Staffordshire.
m360 were really proud to sponsor the East Midlands Trains Customer Service Awards this November. A great night was had by all at the rather plush Trent Bridge venue and it was a laugh putting all of our work to one side and enjoy letting our hair down with the EMT team. Plus we were genuinely moved by how much pride there was in the room seeing the EMT team win some pretty amazing awards. Well done to all the winners, can’t wait for next year!
Having worked on the new brand for software firm, Impero during the summer, it’s great to see the brand now out there in the public domain and doing great things for the company. It’s a really cool new chapter in the company’s story and it was really exciting to create a brand that not only works well across their market sectors, but also truly represents what they’re all about as a business.
As well as having the new look all over their marketing literature, we designed a fresh website which is easy to navigate and use on both desktop and mobile devices.
m360 were approached to redesign the Mark Group website. With the rise in demand for energy efficiency it is crucial that Mark Group launched a website that would set them apart from the competition and take them forward into a bright future.
The retail-focused site has been developed for three clear audiences: homeowners, businesses and properties in the public sector. The most important aspect was to create a clear, user friendly and consistent layout fit for a wide targeted audience.
m360 successfully achieved this by carefully planning the navigation and mapping system, whilst developing a bespoke WordPress CMS solution, giving the client full control over site content and navigation. Our studio created a brand new suite of icons in order to aid navigation and improve consumer usability.
Fancy Fresher is an exciting new brand launched in 2012 offering students throughout the UK, specialising in affordable and bespoke fancy dress costumes. Fancy Fresher needed a fun yet simple online base, reflecting their brand values, as well as a stand out image that would set the brand apart from the competition.
m360 were asked to create a one-stop and easy access site where students could find everything they needed for the exciting fancy dress parties during fresher’s week and beyond. We achieved this by developing a site that is dynamic, vibrant and recognisable. With a bright colour palette, and unique design, the site will help make students first few weeks at university even more exciting!
Bonington Gallery is a contemporary arts exhibition space on the Nottingham Trent University City campus – delivering a cultural programme of events and exhibitions. They needed a independent brand and a website that reflects the high profile exhibitions that are shown and this unique arts space.
m360 were appointed to develop the brand and design and build the website. The website was created to reflect a dynamic online exhibition space that is simple enough to let the creative work speak for itself. Take a look around atwww.boningtongallery.co.uk.
Over the last 6 months Nottingham station has been a major focus for the whole team at m360. The Nottingham Re-signalling Project, which means 6 weeks of essential works at Nottingham station from 20 July… with limited train services out of the station, presented a huge communications challenge for the agency.
Months of planning and stakeholder management culminated in a comprehensive communications plan, including staff and customer communications both prior to and during the works, detailed station signage, promotional goods to enhance the travel experience and informative literature.
You may have seen Shirley, she’s the face of ‘We’re helping you to stay on the move’ – the Nottingham Re-signalling campaign. Shirley can be spotted around Nottingham station throughout August. You can follow her on Twitter too!
m360 were asked to create an exciting brand identity for new software company, YouID. YouID offers a simpler and safer way to work in the cloud.
By streamlining online identity management with a single sign-on solution, it enables schools, businesses and local authorities to save time and money as well as reducing risk by logging into multiple web-based applications from one single and secure sign-in.
The identity we created is contemporary, eye-catching, and above all, simple. It creates consumer recognition and loyalty, as well as stand-out in the marketplace. By developing a thorough and well-considered set of brand guidelines we can ensure consistent communication of YouID’s purpose and values.
ChoiceOne is a worldwide group providing specialist services, primarily to the healthcare sector operating across different continents and cultures. They pride themselves on their global commitment to excellence, whilst its individual businesses retain the autonomy and independence to operate successfully within their specialist market. m360’s challenge was to create an internal communications campaign under one sub-brand which unites all its individual offices and staff.
The We Are One campaign speaks directly and personally to each team member helping the separate operations bind together with a sense of shared purpose. The campaign is all about connecting people, making colleagues feel valued and creating a sense of belonging within the global family.
A ChoiceOne world was created with hand drawn, merged cityscapes with each individual iconic building representing the ChoiceOne city locations and markets. The ‘doodle’ style illustrations were applied across many internal comms such as Yammer, digital screen savers, internal environmental graphics, office signage, staff incentives and give-a-ways. We Are One established internal uniformity across all offices worldwide, giving the whole of ChoiceOne global workforce a corporate image to be proud of.