We’ve been busy helping EMT launch their new impressive £10 million Ilkeston Station development, the first operating station for over 50 years! Linking Ilkeston to Nottingham, Liverpool, Manchester and Norwich our awareness campaign included various media channels that consisted of press advertising, outdoor advertising, promotional teams, door drops and mobile AdVans. Over 160,000 people are expected to use the station in the first year.
The first passenger train arrived at 9.45 and was greeted by a crowd of over 300 cheering people – it was great to be part of such an historic occasion.
We’re very excited to see the last few months of hard work pay off as the University of Nottingham Students’ Union new brand identity comes to life online and on campus!
Starting with focus groups, surveys and the student’s final choice on the design route, we have since created a wealth of collateral for a variety of events from the initial re-brand launch to student elections.
The unique identity has been having a really positive stand-out impact on the whole Students’ Union community and we’ve been so proud of the feedback and engagement the new identity has received so far.
Checkout the new-look Union creative in our portfolio!
This month m360 helped launch the new landmark 10-screen Showcase Cinema de Lux at WestQuay Southampton – the most digitally advanced cinema in Europe. The first in the UK to have laser projection and Dolby Atmos™ with reclined seating as standard in every screen and boasting a super-sized XPlus 300-seat screen, several bars, food outlets and coffee shops.
m360 were given the task to develop launch creative for Showcase Cinema de Lux. Our ‘Gamechanger’ campaign included external hoarding advertising, press adverts, digital posters, online banners, bus T-sides and social media.
Going to the cinema in Southampton will never be the same!
With our wealth of experience in the agriculture sector, we were very excited to be asked to redesign the British Crop Production Council website. As a leading independent, science-based information provider for growers, researchers and policy-makers they needed a site which showed their authority and expertise.
As well as refreshing their brand, we created a bespoke site which allows their global membership to read the latest news and opinions, shop, attend conferences and access four specialist online manuals.
See our latest launch for yourself at http://www.bcpc.org/
With 25 amazing years of delivering great designs, we decided to celebrate by creating our own designer wrapping paper. Taking inspiration from our design, digital and marketing expertise each sheet comes with a twist. We had great fun thinking of Christmas Pantone’s, creating a Christmas jumper using html code and helping Santa with his strategic workflow! Whether it’s a last-minute Secret Santa gift, or some paperchains to decorate the office, we’d love to see what our paper has been used for.
Wishing all our clients a creative little Christmas! #merrym360
And now we’re proud to introduce ‘Whimzees Wednesday’ our fun email campaign for Whimzees healthy natural dog treats. This quirky three-part campaign has an eye-catching look and feel, using the hedgehog product as a central character to grab the attention of trade customers and stand out from competition.
This exclusive promotional offer achieved a very impressive 49% click through rate, which converted into sales that exceeded all targets for November. Great results all round!
If you need a campaign with bite get in touch on email@example.com
This month saw m360 rebrand Kennelgate’s flagship Hucknall store, ready for the busy Christmas period.
The Kennelgate Pet Superstore brand was developed to connect with pet owners who are looking for a friendly local pet store, that can provide leading brands at discount prices. With in-store services such as groom and pamper, dog wash and puppy training – it offers everything you could possibly need for all kinds of animals!
Our approach was to design bold and stylish external signage, and dynamic window graphics with a real point of difference from other pet stores. The in-store building graphics focused on the customer journey, allowing visitors to quickly locate the products they are looking for, using quirky illustrations which re-enforced the brand personality!
With students ready to return, we were approached by the University of Nottingham Students’ Union to give their ‘Make Change’ area a refreshed look for the new academic year.
As making change is at the heart of the Students’ Union mission, it is vital this area is visually appealing to students, encouraging them to get involved.
Taking inspiration from the X you place on a ballot paper, the overall Make Change logo is bold and impactful. The brand style we created encompassed Democracy & Elections, Course Representation and Campaigning, with each having a strong signifying colour.
We hope our new style inspires students to make sure their voices are heard!
After months in the making, we are proud to reveal our new brand for Irongate, a national business supplies company.
Established in 1977, Irongate already had a great heritage and reputation which we didn’t want to lose. We created a refreshed identity that both unifies the Irongate brand and reflects their vibrant personality.
As Irongate’s services are so varied, a ‘one size fits all’ visual approach wouldn’t have worked, so we chose to redefine the sub-brands using three categories; Indispensable, Inspired and Intelligent. These allowed us to create sub-brands which have strength and individuality through differing colours and imagery, while still retaining a family connection. A further addition to the brand suite is InOne, Irongate’s pioneering web portal that saves businesses time and money on procurement by providing all services in one place.
To give the new branding an online home m360 also designed and built not one but seven mobile optimised websites, each in their own quirky style. Full of exciting visuals, these will be vital in showing customers everything Irongate has to offer.
See the branding in action at: www.irongategroup.co.uk
This month we welcome another addition to the studio. Tom (Nottingham born and bred), joins us with a BA(Hons) Multimedia degree from NTU and over 3 years’ experience working on a wide range of projects including branding, annual reports and web design. He’s even branded the odd Frisbee and ping pong ball in his time. When he’s not designing, he enjoys reading, watching classic films (think more Hitchcock than Top Gun) and the odd bit of gaming.
Look familiar to you? Well that’s because he’s appeared on Italian TV news…in a Sinclair C5. Don’t ask.