As part of a comprehensive product review, m360 were appointed to relaunch the Collards premium dog pet food range.
With 6 new exciting recipes that were specially created to deliver a delicious, nutritious and healthy meal using hypo-allergenic principles, each flavour was formulated from a single meat or fish source in the UK ensuring it was kind to the dogs’ stomach giving them a healthier lifestyle.
m360 refreshed the Collards brand and designed new packaging for a range of dry food bags, meal trays and cans. The launch also included a fully responsive consumer website with store locator, in-store trade support marketing kits and press advertising. Social media platforms were also set-up to engage with existing and new customers.
Following the official launch at PATS a record number of new stockists were appointed which is something to bark about!
We’re pleased to introduce our new senior designer, Ally. With 10+ years in the game – Ally, has loads of experiencing handing design for print, events and video. She has also been involved in designing huge staging at Wembley not once, but 5 times! And she even met the footballing legend Bobby Charlton in doing so!
From small branding projects to meaty Annual Reports Ally has got your brief in the bag!
This month we launched a new dog chew product to the UK market: YAKERS!
These seriously long lasting dog chews find their origin in the hills of the Himalayas. Originally made for human consumption from Yak milk, they are still widely eaten by the Himalayan people and their dogs.
Starting with the product branding, our studio designed all of the marketing collateral, packaging, in-store POS, and the consumer website (yakers.co.uk). Pre and post launch we have also been responsible for the social media management and paid social advertising.
The launch of this product to the UK has been a huge success and we are already working on some exciting new additionals to the product range.
Keep an eye out for YAKERS in all good pet stores across the UK. Your Dog will love them as much as our client loves their new website!
This month, following a successful launch campaign we were invited along to Showcase Coventry’s VIP launch night to celebrate it’s transformation into a De Lux cinema. Following the reception drinks and canapés, we were shown to the screening room which boasted a 50ft screen and 60 state of the art speakers.
First, an impressive Dolby ATMOS demonstration wow’d the crowd as the full light effects reflected the movements on screen to give the ultimate experience and General Manager Mark Barlow when introducing the new De Lux experience said “What we have created here is something really special and the finished product is truly outstanding.”
It was then onto the film, Transformers The Last Knight where the speakers and brand new laser projector technology really came into it’s own.
This month we saw the re-launch of the Scarsdale Vets VIP Club, offering members a wealth of benefits (or “added WOOF!”) for their beloved pets. Following the creative pitch, m360 were assigned to complete the design and print of the marketing materials for the May launch within the veterinary practices which included leaflets, window displays, outdoor banners, membership cards, incentives, and the all important assets for their social media campaign.
We’ve been very happy to hear from the client that the launch has been successful and the colourful new pet-specific materials and marketing incentives have generated a lot of interest and new memberships.
Take a look at @ScarsdaleVets to follow the activity on Twitter.
We’ve been busy helping EMT launch their new impressive £10 million Ilkeston Station development, the first operating station for over 50 years! Linking Ilkeston to Nottingham, Liverpool, Manchester and Norwich our awareness campaign included various media channels that consisted of press advertising, outdoor advertising, promotional teams, door drops and mobile AdVans. Over 160,000 people are expected to use the station in the first year.
The first passenger train arrived at 9.45 and was greeted by a crowd of over 300 cheering people – it was great to be part of such an historic occasion.
We’re very excited to see the last few months of hard work pay off as the University of Nottingham Students’ Union new brand identity comes to life online and on campus!
Starting with focus groups, surveys and the student’s final choice on the design route, we have since created a wealth of collateral for a variety of events from the initial re-brand launch to student elections.
The unique identity has been having a really positive stand-out impact on the whole Students’ Union community and we’ve been so proud of the feedback and engagement the new identity has received so far.
Checkout the new-look Union creative in our portfolio!
This month m360 helped launch the new landmark 10-screen Showcase Cinema de Lux at WestQuay Southampton – the most digitally advanced cinema in Europe. The first in the UK to have laser projection and Dolby Atmos™ with reclined seating as standard in every screen and boasting a super-sized XPlus 300-seat screen, several bars, food outlets and coffee shops.
m360 were given the task to develop launch creative for Showcase Cinema de Lux. Our ‘Gamechanger’ campaign included external hoarding advertising, press adverts, digital posters, online banners, bus T-sides and social media.
Going to the cinema in Southampton will never be the same!
With our wealth of experience in the agriculture sector, we were very excited to be asked to redesign the British Crop Production Council website. As a leading independent, science-based information provider for growers, researchers and policy-makers they needed a site which showed their authority and expertise.
As well as refreshing their brand, we created a bespoke site which allows their global membership to read the latest news and opinions, shop, attend conferences and access four specialist online manuals.
See our latest launch for yourself at http://www.bcpc.org/
With 25 amazing years of delivering great designs, we decided to celebrate by creating our own designer wrapping paper. Taking inspiration from our design, digital and marketing expertise each sheet comes with a twist. We had great fun thinking of Christmas Pantone’s, creating a Christmas jumper using html code and helping Santa with his strategic workflow! Whether it’s a last-minute Secret Santa gift, or some paperchains to decorate the office, we’d love to see what our paper has been used for.
Wishing all our clients a creative little Christmas! #merrym360