Following the continued success of our Hershey’s promotions for the US cinema circuit, we’ve been asked to design another exciting promo – for the forthcoming Sherlock Holmes sequel, A Game of Shadows.
Designed to encourage cinema customers to trade up to larger, more profitable snack sizes at concession stands, the promotion uses the offer of free or $1 Twizzlers® candy as the incentive to purchase a large popcorn & large soft drink combo.
We designed all promotional materials for the campaign, including various POS, as well as an animated digital board – using graphics from the movie to support and enhance the promotion.
This month m360 partnered with precision engineering company Greene Tweed to deliver a regional integrated media campaign.
Greene Tweed is a leading global company, operating throughout 18 different countries – specialising in providing customised, engineered components and precision products.
Even through the difficult economic times of the past few years, GT have continued to experience growth – increaing their production and investment. Due to the continued growth at the Nottingham facility, a recruitment Open Day took place this month. The Open Day was an opportunity not only to recruit new employees at Greene Tweed but also a platform to raise the company’s profile within the region.
We created a cross channel campaign encompassing print based advertising, digital activity, a door drop and broadcast based advertising. Covering a variety of media allowed for a broad audience to be reached. m360 also designed up-to-date company literature for those who attended the Open Day, as a point of reference for the potential staff members in the future.
Another tactical campaign delivered on time and on budget, for an exceptional local company with a global presence.