Back in October, we told you about the exciting launch we were working on for up and coming student lifestyle brand, Uni2.
And we’re pleased to announce that their new website – featuring all the latest news, offers and events from across the whole brand suite – is now live! Check it out at www.uni-2.co.uk
Start-up loans is a national initiative established to boost enterprise and help young people turn their ideas into businesses.
Young entrepreneurs, throughout the UK, between 18-24 years old have the opportunity to apply for a loan and receive business support and mentoring.
m360 were challenged to take the existing brand, develop a localised version of this brand style and roll-out across a suite of marketing materials to promote the initiative in the region. A fresh mix of illustration and cut-out photography was applied across posters, flyers, promotional banners and press ads… with lots more to come in 2013.
We’ve just finished our second big project of the year in partnership with US confectioner Hershey, to tie into the launch of another major Hollywood blockbuster!
The Hobbit has been widely anticipated, and we created promotional kits – to be rolled out in cinema chains throughout the US – encouraging consumers to buy leading snack, Twizzlers.
Our bespoke materials, designed using exclusive Hobbit graphics and photography, included digital animations to be displayed on foyer menu boards and cinema screens, social media graphics, large format banners, window vinyls, countercards and box office coupons.
This month, m360 have been working with an exciting new company, Uni2, who are set to revolutionise the lifestyles of Nottingham University students.
We developed a lively and stylish brand for Uni2, and its sub-brands including Uni2Know, Uni2Party and Uni2Rent, that appeals to the student audience and stands out in a busy marketplace. And we’ve rolled out the distinctive brand, using its bright colours, bold photography and quirky illustrations, across a range of marketing material including B2C and B2B literature, wesbite – and even a shop fit.
Look out for Uni2’s ambitious launch this month, which will include a magazine, discount card, lettings, interactive website and much more – all managed from a contemporary city centre shop location.
m360 have been working on another multifaceted project this month – for new client Moore Security Services.
With over 20 years industry experience, Moore Security specialise in the design, installation and maintenance of security and communication systems for the public housing and commercial business sectors. And they needed a fresh new brand to communicate this quality and experience.
We developed a new logo and designed and built a cutting edge website for the South-East based company. And we’re pleased to report that since the launch earlier this month, Moore Security have received fantastic feedback from both existing and potential clients. Check out the site at www.mooresecurityservices.co.uk
m360 is doing what it does best this month… getting creative! To showcase Liverpool John Moore University as a sponsor of the Liverpool Biennial 2012, m360 created an impressive physical installation to be displayed in the Copperas Hill building, alongside works by exhibiting artists.
Taking inspiration from our Planet LJMU Virtual Open Day, we constructed a minimalist world with fascinating physical objects and bold messages to inform and inspire visitors. The exhibition can be seen from 15 September – 25 November and details can be found on the Biennial website: www.biennial.com
m360 were asked to redesign and launch the Showcase cinema Insider loyalty program. With over 300,000 members the new Insider brand was created to reflect the exclusive benefits and privileges of the scheme to film goers.
Insider offers film fans the opportunity to gain free and discounted admission to movies, advance screenings, exclusive competitions and up-to-date film news – all of which are reflected within the new Insider brand.
The distinctive brand was created to represent the multiple rewards, variety of films and the overall digital movie experience the film goer can enjoy throughout the Showcase cinema network.
The launch communication material was targeted specifically to recruit new members and keep current members up-to-date through weekly e-mailers with special offers, e-newsletters, in venue POS, on-screen advertising and targeted website banners. The distinctive tag line gives the brand a voice whilst immediately informing consumers of the benefits of the program. This has brought the brand to life and given Showcase Insider loyalty program an elite edge.
This month, we’ve been working on another exciting digital project – this time for financial services client, Payplan. Following the hugely successful launch of their new brand earlier this year, our client wanted to see the brand come to life – literally.
So we storyboarded, designed and developed a 90 second animated video, using all of the new brand elements to tell Payplan’s story, and to illustrate the journey that one of their customers could expect to take.
Utilising the bright, positive colour palette and friendly, hand-drawn illustrative style of the new brand, the video really engages its audience – and will hopefully help Payplan clients get the support and advice they need.
This month sees the launch of one of our most impressive web projects to date. Taking Liverpool John Moores University to new heights with their digital marketing in the form of Planet LJMU.
The interactive Virtual Open Day immerses the user into a world of Liverpool John Moores where they can explore the campus, the city, the accommodation and so much more – in a unique collage-style conceptual world that blends quirky hand-drawn illustrations with photography.
This site is about brand experience and personality – it speaks volumes to the user about LJMU as an experienced organisation with exceptional facilities in a place that is modern and fun, with a focus on employability… in one of the UK’s best cities! Overall it was designed to embody their ethos; ‘Dream, Plan, Achieve’.
Step into Planet LJMU at http://planet.ljmu.ac.uk/ and take a good look around…
We’re really proud to announce the completion of a major re-brand for long-standing client, Payplan.
Payplan, the primary business within Times Top 100 employer Totemic, is the UK’s largest provider of free debt solutions.
As a well-established and complex brand, encompassing three separate audiences, numerous sub-brands and a variety of legal considerations, the project was a challenge – but ultimately extremely rewarding.
We began work in June 2011 with a comprehensive brand review, analysis and recommendations. From here, over the following year, we worked through various stages of brand development – looking at colour palette, brand signifiers, typography, photography, illustration and language – including carrying out focus groups, to ensure the development was always on the right track. Once the new brand had been determined, we went on to produce a comprehensive brand bible – running to almost 100 pages, the new guidelines cover all aspects of the new Payplan brand family.
Since the completion of the guidelines earlier this year, we have really been enjoying seeing the brand come to life – and have been busy rolling out new materials and campaigns. We can’t wait to continue working with the new and dynamic brand, and to see how it continues to evolve.
Creating an empowering identity for a vibrant student community
Kicking off summer with No Tomorrow
Opening the doors to one of the world’s leading universities
Producing a fluid brand that’s as unique as the services they offer